In My Founder Era is a 2-week creative brand direction sprint for online service providers who are done circling their brand and ready to define it properly.

Across two weeks, we take your ideas, tastes, references, and half-formed thoughts and shape them into a clear creative direction you can actually use. Think: your visual identity, your tone, your presence, your “vibe”, all working together instead of pulling in different directions. You’ll walk away with a brand that doesn’t just look good in theory, but one you can confidently show up with, create content from, and make decisions through.

let's begin your journey

who is it for

Not your regular offer, it’s a one-of-a-kind
brand-building experience

With a clear and considered brand in place, the day-to-day decisions feel lighter, from what to post to how things should look, everything has a natural direction.

LESS SECOND-GUESSING, MORE EASE

You’re left with something solid and thoughtfully crafted, a brand and website that can evolve alongside your business as it expands into its next chapter.

A FOUNDATION YOU CAN GROW WITH

Your brand begins to reflect the quality of your work, allowing you to attract the kind of clients who value what you do and are ready to invest in it.

AN ELEVATED AND CONSIDERED PRESENCE

With the visuals, tone, and direction already established, you’re not starting from scratch each time, ideas come together more easily and your brand stays consistent without the effort.

A look inside your IMFE Blueprint
/ what we cover

The IMFE Blueprint is your brand brought into one place — strategy, direction, and visuals all working together. It takes everything we’ve uncovered and turns it into something you can actually use, reference, and build from. Think of it as the blueprint for your brand, not just how it looks, but how it feels, communicates, and shows up.

Creative Direction: A strategic presentation covering your brand values, messaging, positioning, ideal client profile, competitor landscape, and visual direction. A clear, concise document that captures who you are, who you serve, and how you stand apart. every design decision that follows is grounded in this research, and your positioning stays aligned long after the project ends.

Visual Identity: Your primary logo and secondary logo/submark, presented as one concept with two rounds of refinement. Designed for versatility across print and digital without losing clarity at any scale.

Colour Palette & Typography System: Four carefully selected brand colours with codes for consistent use across print and digital, plus three perfectly paired fonts for headlines, subheadings, and body text.

Mini Brand Guidelines: The essential rules for using your brand correctly: logo placement, colour usage, typography hierarchy, and clear usage examples. enough structure to maintain a cohesive, polished presence without overthinking it.
This is a paragraph where you can include any information you’d like. It’s an opportunity to tell a story about the company.
Describe a feature you’d like to share about this company or highlight a particular service it offers.

who is it for

This Is What a In My Founder Era Gives You:

You know how your brand should show up across every touchpoint, from content to visuals to overall presence

You understand how to bring your personal brand into the mix in a way that feels natural, not forced

Your brand has a clear point of view and creative thread woven throughout it bringing everything together

Your ideas stop living in notes app and half-finished drafts. They build on each other, evolve, and turn into a body of work that actually moves your brand forward

You can make decisions quickly and confidently, knowing what fits your brand and what doesn’t

You have a go-to document to refer back to, so your brand can evolve without losing its direction or essence

frequently asked questions

FAQ

You’ve got questions and I’ve got the answers. If you’re still unsure about anything, please feel free to reach out.

Creative Direction: A strategic presentation covering your brand values, messaging, positioning, ideal client profile, competitor landscape, and visual direction. A clear, concise document that captures who you are, who you serve, and how you stand apart. every design decision that follows is grounded in this research, and your positioning stays aligned long after the project ends.

Visual Identity: Your primary logo and secondary logo/submark, presented as one concept with two rounds of refinement. Designed for versatility across print and digital without losing clarity at any scale.

Colour Palette & Typography System: Four carefully selected brand colours with codes for consistent use across print and digital, plus three perfectly paired fonts for headlines, subheadings, and body text.

Mini Brand Guidelines: The essential rules for using your brand correctly: logo placement, colour usage, typography hierarchy, and clear usage examples. enough structure to maintain a cohesive, polished presence without overthinking it.
Creative Direction: A strategic presentation covering your brand values, messaging, positioning, ideal client profile, competitor landscape, and visual direction. A clear, concise document that captures who you are, who you serve, and how you stand apart. every design decision that follows is grounded in this research, and your positioning stays aligned long after the project ends.

Visual Identity: Your primary logo and secondary logo/submark, presented as one concept with two rounds of refinement. Designed for versatility across print and digital without losing clarity at any scale.

Colour Palette & Typography System: Four carefully selected brand colours with codes for consistent use across print and digital, plus three perfectly paired fonts for headlines, subheadings, and body text.

Mini Brand Guidelines: The essential rules for using your brand correctly: logo placement, colour usage, typography hierarchy, and clear usage examples. enough structure to maintain a cohesive, polished presence without overthinking it.
Creative Direction: A strategic presentation covering your brand values, messaging, positioning, ideal client profile, competitor landscape, and visual direction. A clear, concise document that captures who you are, who you serve, and how you stand apart. every design decision that follows is grounded in this research, and your positioning stays aligned long after the project ends.

Visual Identity: Your primary logo and secondary logo/submark, presented as one concept with two rounds of refinement. Designed for versatility across print and digital without losing clarity at any scale.

Colour Palette & Typography System: Four carefully selected brand colours with codes for consistent use across print and digital, plus three perfectly paired fonts for headlines, subheadings, and body text.

Mini Brand Guidelines: The essential rules for using your brand correctly: logo placement, colour usage, typography hierarchy, and clear usage examples. enough structure to maintain a cohesive, polished presence without overthinking it.
Creative Direction: A strategic presentation covering your brand values, messaging, positioning, ideal client profile, competitor landscape, and visual direction. A clear, concise document that captures who you are, who you serve, and how you stand apart. every design decision that follows is grounded in this research, and your positioning stays aligned long after the project ends.

Visual Identity: Your primary logo and secondary logo/submark, presented as one concept with two rounds of refinement. Designed for versatility across print and digital without losing clarity at any scale.

Colour Palette & Typography System: Four carefully selected brand colours with codes for consistent use across print and digital, plus three perfectly paired fonts for headlines, subheadings, and body text.

Mini Brand Guidelines: The essential rules for using your brand correctly: logo placement, colour usage, typography hierarchy, and clear usage examples. enough structure to maintain a cohesive, polished presence without overthinking it.
Creative Direction: A strategic presentation covering your brand values, messaging, positioning, ideal client profile, competitor landscape, and visual direction. A clear, concise document that captures who you are, who you serve, and how you stand apart. every design decision that follows is grounded in this research, and your positioning stays aligned long after the project ends.

Visual Identity: Your primary logo and secondary logo/submark, presented as one concept with two rounds of refinement. Designed for versatility across print and digital without losing clarity at any scale.

Colour Palette & Typography System: Four carefully selected brand colours with codes for consistent use across print and digital, plus three perfectly paired fonts for headlines, subheadings, and body text.

Mini Brand Guidelines: The essential rules for using your brand correctly: logo placement, colour usage, typography hierarchy, and clear usage examples. enough structure to maintain a cohesive, polished presence without overthinking it.
This is a paragraph where you can include any information you’d like. It’s an opportunity to tell a story about the company.